Would you consider switching to That’s it. Organic Fruit Crunchables for a cleaner snack option?
Minimalism Meets Crunch: That’s it. Launches Clean-Label Fruit Snack
That’s it., a brand celebrated for its clean-label snacking philosophy, has unveiled Organic Fruit Crunchables—an ultra-simplified snack made from just one or two ingredients. These 100% organic fruit snacks are free from added sugars, concentrates, purees, or artificial ingredients, catering to health-conscious consumers. Available in four flavors—Apple, Apple + Cinnamon, Apple + Strawberry, and Apple + Blueberry—the Crunchables boast a light, crispy texture and naturally sweet taste. Designed for all ages, they are also allergen-friendly, avoiding the top 12 allergens. The product's debut follows a banner year for That’s it., with over 200 million fruit servings delivered and a retail presence in more than 82,000 locations. This launch underscores the rising demand for transparent, wholesome snacking options and sets a new standard for minimalist food innovation.
Options
- Yes, definitely
- Maybe, I need to try them first
- No, I prefer other snacks
- Never heard of them