Which of these brands do you think has declined in quality the most?
Vote on which brand got worse on purpose
The Brand Ledger tracks 131 brands across various categories to identify those that have declined in quality. Notable mentions include Craftsman, Tumi, Smartwool, and Ray-Ban. Craftsman, once a trusted American hand tool brand, is now advised to be avoided after being acquired by Stanley Black & Decker. Tumi, known for premium business travel bags, has also seen a decline. Smartwool, famous for merino wool socks and apparel, and Ray-Ban, the iconic sunglass brand, have similarly faced quality issues.
Options
- Craftsman
- Tumi
- Smartwool
- Ray-Ban