What’s your take on Lululemon suing Costco over lookalike athletic wear?
Lululemon Sues Costco Over Alleged “Dupes†of Popular Athletic Apparel
Lululemon has filed a lawsuit against Costco in California, alleging that the retailer is selling unauthorized lookalike versions of its popular athletic apparel. The suit targets Costco’s Kirkland line and third-party brands like Danskin and Jockey, claiming these items confuse customers and infringe on Lululemon’s trade dress. Lululemon seeks damages and a halt to sales of the products. The case has sparked debate about the balance between brand protection and affordable alternatives in the retail market.
Options
- Support Lululemon—they must protect their brand
- Side with Costco—affordable options matter
- Mixed feelings
- Not sure