How do you feel about Sprinkles Cupcakes closing all their bakery locations?
Beloved Cupcake Chain Sprinkles to Shut All Locations After Nearly 20 Years
Sprinkles Cupcakes, the iconic bakery chain that launched in Beverly Hills in 2005 and helped spark the early 2000s cupcake craze, has announced it will close all of its bakery locations by January 1, 2026. Known for its luxurious cupcakes, inventive flavors, and the novel “Cupcake ATM,†Sprinkles became a symbol of boutique dessert culture. Fans across the country are reacting with nostalgia and surprise as the brand winds down after nearly two decades. While no official reason was cited, the closure reflects shifting food trends and challenges in the premium dessert market. Loyal customers are already stocking up on favorites like Red Velvet, Banana Dark Chocolate, and Salty Caramel before stores shut their doors. Many are also wondering if the Cupcake ATMs will remain as a standalone novelty.
Options
- Sad — I loved their cupcakes!
- Surprised but not shocked
- They were overrated
- Never tried them
- Hope the ATMs stay