How do you feel about Chipotle's decision to bring back the 'Tatted Like a Chipotle Bag' BOGO promotion featuring Wiz Khalifa?
Chipotle Returns 'Tatted Like a Chipotle Bag' BOGO with Wiz Khalifa
Chipotle has officially announced the return of its viral 'Tatted Like a Chipotle Bag' Buy-One-Get-One (BOGO) promotion, scheduled for Friday, November 13, 2026. This event, which has previously driven record-breaking single-day sales for the company, allows guests with any form of tattoo-including temporary or drawn-on designs-to score a free entrée between 3 and 4 p.m. local time. This year's promotion features an exciting collaboration with artist Wiz Khalifa, who is helping launch limited-edition to-go bags featuring designs based on his own tattoos. These special bags will be available at the Oakland neighborhood restaurant in Pittsburgh, Pennsylvania, while Chipotle Rewards members can enter a sweepstakes to win signed versions. The campaign draws inspiration from a social media meme where fans compared heavily tattooed looks to the bold, hand-drawn artwork on Chipotle's packaging. By leaning into the Friday the 13th tradition and celebrity partnerships, Chipotle aims to continue its trend of turning internet culture into massive in-store traffic and high-revenue marketing events.
Options
- I'll definitely be using temporary tattoos to claim my BOGO!
- It's a brilliant marketing strategy using viral trends.
- I'm indifferent; I just care about the food, not the theme.
- It feels a bit gimmicky and unnecessary for a brand.