Do you think Sydney Sweeney’s bathwater soap is a clever marketing idea or a publicity stunt?
Sydney Sweeney’s Bold Bathwater Soap Stirs Up Internet Buzz
Sydney Sweeney has captured headlines and sparked online debate with the release of “Sydney’s Bathwater Bliss,†a limited-edition soap created in collaboration with natural grooming brand Dr. Squatch. The product, which includes actual bathwater from Sweeney herself, blends forest scents with exfoliating ingredients and will be limited to just 5,000 bars available in June 2025. The unusual collaboration stemmed from viral fan interest in a previous ad campaign featuring Sweeney in a bathtub. The internet has responded with a mix of amusement, intrigue, and criticism. While some fans view it as a cheeky and creative way to promote natural products to a male audience, others argue it veers into objectification and unnecessary sensationalism. Sweeney, for her part, called the project “weird in the best way†and emphasized its humorous and marketing value. The campaign continues to trend across entertainment and pop culture outlets as a case study in celebrity branding and viral advertising.
Options
- Clever marketing
- Publicity stunt
- Both
- Neither
- Not sure