Do you support MSNBC’s rebrand to “MS NOW†and its shift toward independence?
MSNBC Rebrands as "MS NOW" in Major Cable News Shake-Up
As of August 18, 2025, MSNBC has officially rebranded as "MS NOW"—short for “My Source for News, Opinion, and the World.†This change comes amid a sweeping transformation in the U.S. cable news landscape, as the channel splits off from NBCUniversal to become part of a new media entity called Versant, alongside CNBC and USA Network. The rebrand also drops the iconic NBC peacock logo, marking a full visual and editorial separation. Executives say the mission remains the same—progressive news and opinion programming—but under an independently run infrastructure. Anchors like Rachel Maddow have supported the shift, emphasizing journalistic autonomy. Public response has been mixed, with some praising the fresh start while others mock the new name. Critics also question whether the rebrand will help or hurt the network’s long-term identity and audience reach.
Options
- Yes, it's a smart modern move
- No, it weakens the brand
- Only if content improves
- Doesn’t matter to me